The primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.

The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively

The primary role of the Account Developer is to implement business strategy within allocated customer base to achieve business objectives of increased profitability , excellent customer service and excellent trade execution.