Key Purpose StatementThe primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.Key Duties & Responsibilities Maximizes allocation of resources in areaManages and measures sales targets daily and takes corrective action with teamCoach and Lead the Account Development Team.Trade and Outlet ExecutionOutlet Development Drive Sales and Market share growthPartner with Account Developers and Customers to develop and execute a customer specific business planMonitor competitive activities and align strategy to counter CompetitionEnsure compliance to Quality Standards and Manage Trade ReplacementsImplement promotional plans as per the Account Plans whilst ensuring promotional Compliance.Report promotional deviances with Store Owners or managersEnsure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers